About us


While we have common backgrounds in media and publishing, our experience is broad. From research, finance and strategy through to journalism, design, advertising and marketing.

We share a love for all things creative, but are equally committed to commercial outcomes.

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Daniel Clarke


Daniel has a passion for Australian media and brings 20 years of experience working across marketing, advertising, production and distribution.

He has run regional and community news media organisations and is a former general manager of operations at The Herald and Weekly Times.

Daniel is also a director of the Royal Children’s Hospital Good Friday Appeal.


Aaron Fennell


With a career spanning the retail, wholesale and media industries, Aaron has extensive experience in finance, operations and strategy. 

Most recently, he held the position of Commercial Finance Manager with News Corp Victoria. Previous to that he worked at iconic surf brand Quiksilver as Financial Controller for Australasia. 

Aaron has a Bachelor of Commerce and is a CPA


Kylie Oliver


Kylie is an experienced journalist and editor with a love for creating standout content that engages with its audience. 

Most recently she headed up the commercial editorial team at the Geelong Advertiser where she spearheaded the successful GT lifestyle and home brand.

Kylie has worked alongside some of the region’s largest organisations as an event MC and is a member of the Barwon Health Foundation Major Events Committee.


Samantha Hamilton


Samantha is a talented designer with a diverse skillset across print and digital. She joins Erskine following a long and successful career as art director with the Geelong Advertiser. 

A finalist in the 2018 Mumbrella Publish Awards for Designer of the Year, she is highly regarded for her collaborative approach, creative eye and quick turnaround times.  

She has been at the helm of her own Ecommerce store and online home magazine which developed a large and loyal following.


Abbey King


Born and bred in Geelong, Abbey is community focussed and passionate about assisting local organisations grow.

Starting her media career at the arts and events publication Forte, Abbey then worked as the deputy editor of the Geelong Advertiser’s magazines team, where she was also responsible for the creation of commercial editorial across a variety of publications, helping businesses and local organisations tell their story.

A skilled writer with a keen eye for detail, she is driven to use her talents to create multimedia content that is engaging and inspiring.